New office responds to 'targets of opportunity'
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- Steve RiCharde heads Office of Institutional Research, Planning and Assessment
- Staff compiles reports for external agencies and internal needs
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Steve RiCharde had been on the job at Richmond only a few
weeks when he received an assignment that would have a lasting
affect on the University’s future.
The assignment? Find a way to change the University’s classification
by the Carnegie Foundation for the Advancement of
Teaching—and by default—its classification in U.S. News &
World Report’s “America’s Best Colleges” annual guide.
The University has held the No. 1 spot in the “Master’s
Universities-South” category of the magazine’s annual guide for
11 years but wanted to move to the “National Liberal Arts”
category, which includes Carnegie’s Baccalaureate Liberal
Arts classification. Colleges and universities in that category are
primarily undergraduate colleges with a major emphasis on baccalaureate
programs. They award at least half of their baccalaureate
degrees in liberal arts fields and include many of America’s top
small colleges, such as Williams, Amherst, Davidson and Washington
and Lee, which compete with Richmond for students.
The University’s administration has believed for some time that
the national category would be a better fit for Richmond,
although it would mean giving up its number one spot on the
old list.
After gathering both quantitative data and qualitative information,
RiCharde sent the Carnegie Foundation a 10-page letter
outlining the rationale for the move. The foundation’s acceptance
and the ultimate change in classification for Richmond was “a
real coup for the University and a nice outcome for a new office
trying to establish itself,” he said.
RiCharde, who has been on the job since June 21, heads
the Office of Institutional Research, Planning and Assessment.
Not all of the office’s assignments are as significant as the appeal to
Carnegie—some require as little as a half-hour of research—
but all respond to “targets of opportunity” at the University,
RiCharde said.
RiCharde holds a Ph.D. in educational measurement from
the University of Florida and began his career as an assistant
professor of psychology at the University of Maryland. He was
director of institutional research and professor of psychology
at VMI before coming to Richmond.
It was in the mid-1980s, RiCharde said, when then-Gov.
Charles Robb imposed a rigorous assessment mandate on public
higher education in Virginia. RiCharde served on the SCHEV
(State Council of Higher Education for Virginia) committee
that developed assessment guidelines, and he has published
articles on assessment and consulted with other states on the
topic.
RiCharde’s staff includes Angela Detlev, who leads the
assessment area; Jennifer Naquin, who has responsibility for
databases and reports; and Susan Heckel, the administrative
assistant. Together they provide necessary and required information
to external agencies, such as IPEDS (Integrated Post-
Secondary Education Data System), SCHEV and SACS
(Southern Association of Colleges and Schools). They also
write internal reports and conduct data-based research on a
variety of topics, primarily for the president’s and provost’s
offices. When the University was considering whether to adopt
a significant tuition increase, for instance, RiCharde provided
benchmarking studies of how peer colleges budget their planning
dollars.
In the area of planning, the office helps monitor progress
on the strategic plan. RiCharde also helps departments learn
how to develop strategic plans and provides a standard planning
model.
With a SACS self-study on the horizon, the assessment
area is becoming active. “We will help all departments come
up with solid plans and assessment tools” for the once-a-decade
self-study, he explained. Already he has met with the school
deans to set the effort in motion.
The office also has written a University profile and will be
responsible for developing a fact book that the staff will update
annually. A database of faculty expertise and accomplishments
also is on RiCharde’s “to do” list.
When the office’s Web page is completed, it will be a repository
of most of the data and facts the staff has collected.
RiCharde also serves on the Common Ground Action
Committee to help develop ways to evaluate the diversity
climate and ethos of the University.
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