Dr. Dana N. Lascu
Professor of Marketing and Department Chair
(804) 289-8586
dlascu@richmond.edu
Topics: Marketing (Research), Marketing (International)
Lascu is chair of the marketing department at the Robins School of Business. She holds a master's degree in international management from Thunderbird and a Ph.D. in marketing from the University of South Carolina. She is the co-author of one textbook, Essentials of Marketing, and author of another, International Marketing.
Lascu has worked as a consultant in marketing research and marketing management. She has written extensively about marketing management in Central and Eastern Europe and has chaired five international conferences.
For more information on Lascu, please visit the Richmond Research Institute.