Dr. Harold W. Babb
Professor of Marketing
(804) 289-8583
hbabb@richmond.edu
Topics: Marketing (Consumer Behavior, International, Principles, Strategic)
Chair of the marketing department, Babb holds a B.S. from Richmond, an M.S. from Virginia Commonwealth University and a Ph.D. from Virginia Tech. He has published papers in International Marketing Review, Journal of East-West Business and World Business. He has been a Fulbright-Hayes Scholar to South Korea and China.
For more information on Babb, please visit the Richmond Research Institute.