Corporate Relations Management Policy

Corporate Prospect Form

Purpose

Funding from corporations contributes significantly to faculty and undergraduate research, scholarships, internships, capital improvements, instrumentation acquisitions, student activities, athletics, as well as endowments for these purposes.

As we move forward in seeking new support for these initiatives it is essential that we implement a well-managed system to strengthen existing relationships and broaden the base of corporate support for university initiatives.

Administration/Coordination

The Office of Foundation, Corporate & Government Relations is responsible for coordinating and managing all corporate activities related to funding support for university initiatives.

Responsibilities

• Develop and implement a university-wide plan for corporate cultivation and solicitation
• Expand current relationships with the University's corporate donors and prospects
• Develop specific approach strategies
• Corporate tracking and assignment management
• Prepare regular monthly activity reports
• Maintain a centrally coordinated database for corporate files, records and reports
• Explore and target potential prospects that may exist through corporate recruiters and alumni employees
• Coordinate and review all written proposed materials and presentations for corporations
• Integrate the corporate promotional viewpoint as appropriate in campaign materials

Procedures for Pursuing Corporate Support for University Activities

Why do I have to complete the "Corporate Prospect" form?

• To help identify any past interaction of the corporation with the university
• To determine if there are any special institutional requirements or background information that we can provide to facilitate the discussion between the corporate representative and the university initiative
• To ascertain if there are any potential conflicts with other proposals being prepared for the same corporation

Procedures

Identification of Corporate Prospect

1. Complete the Pursuing Corporate Support For University Activities Corporate Prospect Form. Provide name of corporation, contact person, area of interest, current relationship with contact person. Note: The office will provide advice and guidance if you are interested in seeking corporate support and have not identified a specific corporation.
2. A search will be conducted to identify past and current activity. The office
   maintains a centrally coordinated database for corporate files, records and reports.

Clearance Policy

Initiatives stated in the University Strategic Plan will have top priority. FCGR will review your request against these initiatives.

Approval to proceed is granted by FCGR. A staff person will meet with you to review your approach strategy and provide advice.

Once you have received approval you will be granted 60 days to meet with the corporate representative.

Background Research on Corporation, Proposal Submission

FCGR will provide you with limited background information on the company. We also suggest that you review the many on-line resources available at the library.

All proposals must be reviewed by FCGR prior to submission. The office will provide assistance in editing proposals.

Meeting Summary

After you meet with the corporate representative, please prepare a Report of Call to include name of corporation, meeting location, date of meeting, attendees, brief summary of meeting, and next steps. Note: A thank-you should be sent within two days of the meeting. Forward an electronic copy of the meeting summary to fcgr@richmond.edu.

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